How to Start a Business in 2022

Long gone are the days of ‘If you build it they will come’.

If they ever even existed at all.

In Today’s market everything takes a strategy.

And in many cases you will need to make precise calculations along the way.

Which makes goal setting in 2022 very different from years ago.

Just last week, I took a call with a prospect who claimed that he’d like to start a business centered around creating a radio station.

As we got into our conversation I asked him- as I ask everyone: What are Your Goals?

He repeated himself.  “I’d like to create a radio station that helps people…” And he went on to elaborate on all of the reasons why he’d like to do this.

Then I asked him: What are your SPECIFIC goals.

He thought that I didn’t understand him and repeated himself.  “I’d like to start a radio station…”

This went on a few times until I realized- he didn’t understand what a specific goal actually is.

So I had to explain.

I told him: Starting a radio that helps a lot of people is an idea, not a goal.

Years ago, when the market was not as competitive, that might have been considered a goal.

But in today’s market, that’s just an idea.

Today, in order to be successful, you need to be much more specific for many reasons.

For example- a goal in today’s market might be: I want to start a radio station that will help millennial entrepreneurs with their mental health and achieve 10,000 regular listeners within 9 months.

He was very surprised to hear that’s what I meant.

And as it turned out, he couldn’t come up with a goal that specific, so I told him to come back to me when he does have one.

What new business owners don’t realize is that business has changed a lot over the past few decades.

We’re no longer living in the days of the newspaper and phone book.

Back in those days, you could make the generic vanilla goals and get decent results.

But in today’s market those are simply ideas, not goals.

We live in the age of Google, Social Media and Web 3+.

It’s a whole different world out there.

AND it’s constantly evolving and changing.

Which means that it takes a lot more drive, stamina and specificity to be in business these days.

It’s not about location, location, location anymore.

Unless maybe you’re talking about SEO.

And that would be assuming your ideal prospects don’t get pixeled by an ad before they get to the google search bar.

Business is a whole different ball game these days, and it’s important to stay on top of the game.

Make sure that you have the guidance and tools in place to do just that!

Because if you do, you’ll scale to the moon!

And if you don’t you’ll probably get stuck along the way.

But one of the greatest things about being human though- as hip hop artist Black Sheep said back in 1991- The Choice is Yours!

Scale with proper supports or hit a plateau and stay stuck.  It’s all up to you!